E-parenting Literacy and Early Childhood Development: Evidence from Rural Chinese Mother and Grandmother Caregivers

Caregivers' ability to access, engage with, and critically evaluate digital information on parenting practices (henceforth, “e-parenting literacy”) is emerging as an increasingly important determinant of early childhood development (ECD) outcomes. Therefore, the current study provides empirical evidence of the role of e-parenting literacy for ECD outcomes of 6- to 24-month-olds (N = 564) in rural households in a coastal province in East-China. The study focuses on the role of e-parenting literacy of the two most common types of primary caregivers (i.e., persons in charge of the daily care) of young children in the study region: mother and grandmother caregivers. Empirical results show that 76% of the primary caregivers (N = 429) are mothers, the remaining 135 primary caregivers are grandmothers. Overall, e-parenting literacy is found to be positively and significantly associated with children's early cognitive development outcomes. Furthermore, a heterogeneity analysis shows that e-parenting literacy is positively and significantly associated with children's early cognitive and language outcomes when the primary caregiver is a grandmother, but not when the primary caregiver is a mother. This may reflect greater heterogeneity in grandmothers' digital device use and e-parenting literacy, while most mothers already possess adequate e-parenting skills. Additionally, older children (i.e., 16- to 24-month-olds), who may require more advanced parenting skills than their slightly younger peers, are also found to benefit more from gains in e-parenting literacy. This research highlights how digital inclusion can help to bridge gaps in caregiving practices and developmental opportunities of young children growing up in developing settings.