Winning Hearts, Minds and Taste Buds? Assessing the Effectiveness of Chinese Public Diplomacy

Winning Hearts, Minds and Taste Buds? Assessing the Effectiveness of Chinese Public Diplomacy

Wednesday, May 24, 2023
11:00 AM - 12:15 PM
(Pacific)

Goldman Room E409, Encina Hall

Speaker: 
  • Yue Hou

SCCEI Spring Seminar Series 


Wednesday, May 24, 2023 | 11:00 am -12:15 pm Pacific Time
Goldman Room E409, Encina Hall, 616 Jane Stanford Way


 

Winning Hearts, Minds and Taste Buds? Telling the China Story Using Public Diplomacy 
 

China is becoming the first country since the USSR that could challenge the US-dominated world order and the state has spent a huge amount on public diplomacy to influence global opinions. A main goal of China’s public diplomacy efforts is to “tell the China story” well. We examine how “telling the China story” does in the Global South by examining the state-sponsored educational programs which enroll students from the Global South in Chinese universities. One aim is to nurture the next generation of political and business elites who would develop positive attitudes toward the Chinese economic and governance models. We detail China’s public diplomacy effort in this area and evaluate its impact on attitudes toward China’s economic and governance models using original surveys, interviews and generative AI language models' outputs. We further identify policy implications against the backdrop of the ongoing US-China competition.


About the Speaker  
 

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Yue Hou (final 2)

Yue Hou is the Janice and Julian Bers Assistant Professor in Political Science at the University of Pennsylvania. This year she is a visiting scholar at  Stanford Center on China's Economy and Institutions (SCCEI). Yue Hou's research centers on the political economy of non-democracies with a regional focus on China. Yue Hou's research interests include how individual actors (e.g., citizens, firms) interact with the state and state agents that are not held accountable by elections, and how these interactions affect outcomes such as economic growth, government service, quality of institutions, and policy changes. 


Seminar Series Moderators 
 

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Headshot of Scott Rozelle

Scott Rozelle is the Helen F. Farnsworth Senior Fellow and the co-director of Stanford Center on China's Economy and Institutions in the Freeman Spogli Institute for International Studies and Stanford Institute for Economic Policy Research at Stanford University.  For the past 30 years, he has worked on the economics of poverty reduction. Currently, his work on poverty has its full focus on human capital, including issues of rural health, nutrition and education. For the past 20 year, Rozelle has been the chair of the International Advisory Board of the Center for Chinese Agricultural Policy, Chinese Academy of Sciences (CAS). Most recently, Rozelle's research focuses on the economics of poverty and inequality, with an emphasis on rural education, health and nutrition in China. In recognition of this work, Dr. Rozelle has received numerous honors and awards. Among them, he became a Yangtse Scholar (Changjiang Xuezhe) in Renmin University of China in 2008. In 2008 he also was awarded the Friendship Award by Premiere Wen Jiabao, the highest honor that can be bestowed on a foreigner. 
 

 
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Hongbin Li

Hongbin Li is the Co-director of Stanford Center on China's Economy and Institutions, and a Senior Fellow of Stanford Institute for Economic Policy Research (SIEPR) and the Freeman Spogli Institute for International Studies (FSI). Hongbin obtained his Ph.D. in economics from Stanford University in 2001 and joined the economics department of the Chinese University of Hong Kong (CUHK), where he became full professor in 2007. He was also one of the two founding directors of the Institute of Economics and Finance at the CUHK. He taught at Tsinghua University in Beijing 2007-2016 and was C.V. Starr Chair Professor of Economics in the School of Economics and Management. He founded the Chinese College Student Survey (CCSS) in 2009 and the China Employer-Employee Survey (CEES) in 2014.

Hongbin’s research has been focused on the transition and development of the Chinese economy, and the evidence-based research results have been both widely covered by media outlets and well read by policy makers around the world. He is currently the co-editor of the Journal of Comparative Economics.



 

A NOTE ON LOCATION

Please join us in-person in the Goldman Conference Room located within Encina Hall on the 4th floor of the East wing.

Questions? Contact Garrette Grothe at gtgrothe@stanford.edu